ROLLOUT was more than happy to once again work with former collaborator, Zurich based Sonja Schneider on the challenging large scale redesign of Plenty’s flagship store in Kitsilano. Plenty was looking for something artist driven, something bold, big and bright that would not get lost on the stores large walls but that would also not overwhelm the collection or dominate the interior. True to form Sonja delivered a custom paper that draws the eye in with its spacious playfulness, cool tones and natural forms and which works beautifully on the 18ft. high walls. It feels like walking into custom designed weather! For us it was another chance to test our mettle by providing a unique design for a unique space matched with hands on customer service. Your walls are our walls.
Photos: MARCOS ARMSTRONG